How We’re Different

Development

• We operate in high barrier to entry markets with underserved approachable luxury demand and limited direct competition.

• Appellation is willing to share the development risks as a general partner investor.

• Unlike other luxury hotel brands, Appellation’s management fee includes F&B management and Signature Charlie Palmer F&B licensing.

• Projects are not encumbered to a lengthy franchise brand or operator. 

• Our brand standards reflect the expectations of today’s modern luxury traveler while still being practical for new developments and property conversions.

Operations

• Luxury guest experience but with smarter staffing models, operating procedures, and technology that results in lower overhead, fewer reimbursables, and greater ROI.

• Staff housing available where possible to attract and retain top talent in destination markets reducing costly turnover.

• Shared resources with our sister company, Charlie Palmer Collective, allows Appellation to have all of the infrastructure it needs at a fraction of the cost.

• Scalable mindset: The entire Appellation executive team has experience building and leading companies from conception through growth and stabilization. 

Profit Optimization

• Our marketing efforts are more effective and done at a lower cost by concentrating resources on highly targeted clientele in key feeder markets.  This also generates repeat booking and cross selling opportunities for future Appellation projects.

• Where possible Appellation centralizes staff resources and shares them across multiple properties.  The company’s salespeople are data-driven and prospect strategically to work with only the most profitable business for their hotels. 

• Our innovative group lead management process streamlines the inefficiencies most hotel sales teams experience when receiving, reviewing, and analyzing incoming leads.  Our salespeople are more proactive and have higher conversion rates.

• Appellation’s revenue management approach is built around maximizing EBITDA and not just rooms revenue.  The company’s systems and processes are designed to add business during shoulder periods in addition to maximizing rate during peak ones.  The result is optimized channel mix, length of stay, and mix of business to drive highest yield across all of the hotel's revenue centers.  This means the right guests, booking through the most cost-effective channels, staying longer, and buying ancillary services throughout the year.

• Appellation’s restaurants typically achieve 70-80% of their revenues from non-guests.  Our promotional strategy creates appeal to locals as well as generating revenue from guests staying overnight in other hotels in the area.

• We focus on creating new revenue opportunities throughout the entire guest journey.  This means the ability for guests to easily purchase ancillary services before arrival, participate in paid experiential and culinary activities while at the hotel, and staying engaged at a high level even after departure.

Guests aren’t the only ones who love what we do, Appellation creates great experiences for developers and our business partners, too.  With decades of success in all areas of hospitality, we routinely help hotels, restaurants, event venue, wineries, and other businesses who want to improve their competitive and financial positions in a number of ways: